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Is It Love for Ubisoft and 1492 Studio?

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Publisher growing its mobile presence by acquiring successful French developer with a lovely IP

Ubisoft has announced the addition of yet another string to its giant’s bow of global studios. The publisher has picked up 1492 Studio, a French developer based near Montpellier. The studio produces a series of mobile games called Is It Love?. These interactive dramas have been very successful to date and Ubisoft is hoping that with additional resource and the backing of a large publisher they can be an even bigger money spinner.

“‘Is It Love?’ already is one of the leaders in episodic, narrative-driven mobile games, with a highly-engaged community of players,” said Jean-Michel Detoc, executive director of Ubisoft Mobile. “This deal is in keeping with our strategy of reaching new audiences through smart, targeted, and highly profitable acquisitions.”

“We are delighted to join Ubisoft. “Is It Love?” is already a fast growing success, and we believe that with Ubisoft’s international network and marketing power the series has the potential to become known and enjoyed all over the world,” said Claire and Thibaud Zamora, co-founders of 1492 Studio.

The deal between Ubisoft and 1492 Studio was completed on February 28th, making today the official welcoming party as the publisher embraces the developer. With cake. Is it love? Today, it certainly looks that way.



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